the fastest growing industry

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Career opportunities in Digital Marketing

In my previous blog (Why do you need career in digital marketing) , I mentioned some stats and figure showing how internet and digital platforms has evolved over the years.


There's no doubt in saying that Digital Marketing is the most trending job industry today.


Digital Marketing gives you tremendous job offers to start your career with.


Let's start the blog with a simple start.


Why Digital Marketing?



The world is going digital and by the end 2020 majority of companies around the world will have an online presence.


The Digital marketing industry is a progressive field. With technology developing every day, digital marketing skills and techniques changes everyday. Therefore, you have to continuously develop your digital marketing skills so that your career keeps growing in Digital Marketing.


Digital marketing as mentioned above gives you wide range career opportunities.


Digital Marketing industry has huge respect for candidates having broad imagination, high creativity skills & one who can keep engaging customers.


If you think you are creative enough digital marketing is the right career option for you. If you are good at writing you can go for content marketing. If you are good at engaging customers from your content than you can grow your career as social media marketer. If you love coding, you can go for web designing.


Digital marketing has all the colors in the world.


According to research, the digital economy is growing 10 times faster than traditional marketing economy and firms that engage in online trading are twice as likely to be creating jobs as firms that aren't.


Keep on.


Is Digital Marketing Good Career Option In India?




You must be aware of the fact that India is the 2nd largest number of internet users in the world.

We have approximately 462 million of users.


Therefore, Indian internet users create a fascinating business opportunity to sell, promote and to generate potential customers.


When the Digital India campaign trend started lots of new flavors got added to digital marketing future.


Also, growing startups trend is another reason why digital marketing is in demand today. Every startup is hiring digital marketing professionals to kickstart their business.

The future of digital marketing in India is in good hands. As per industry standards, Digital Marketing professionals are earning very well than any other profession in the job industry.


What are the career choices in Digital Marketing?


Digital marketing as we discussed earlier gives you wide range of career options to choose from:


Major roles in Digital Marketing


1. SEO Executive/Expert


SEO executive or expert comes in high demand when a company decides to promote their service on the internet.

SEO professionals are the ones responsible for getting traffic on the website and improve search engine ranking. They have to make sure that the website works perfectly as per the search engine's demand.

They have to look after:

a. Keywords Research

b. SEO Tools

c. Search engine Ads

d. Website analytics & reports.


2. Content Marketer


Content is the key to success. Company hires a content marketer who has an impeccable knowledge of English language along with a lot of creativity and skills to develop great content.


If you think you can write, edit or make better than what is already there on the internet then you are perfect for this role.


Responsibilities of content marketer:

a. Creating quality content

b. To make sure that the content is promoted well through SEO

c. Co-ordinate with team members for great content

d. Should follow latest trends.


3. Social Media Executive and Social Media Manager


This is the most exciting job in digital marketing career but don't mistake it for only Facebooking and Tweeting, there is more to it.


As a social media executive or manager, you have to look for social media platforms where you can indulge with the online audience. Companies hire social media executive/manager who has incapable skills of engaging customers on the internet.


As a social media marketer, the responsibilities are as follows:

a. Check the latest social media trend

b. Build content that engages customers.

c. Co-ordinate with content team and client servicing on regular basis

d. Creating quality content or video


4. Web Developer or Designer


SEO professionals, Web developer & designer are always together. These three-combo packs are responsible for those amazing websites that you come across on internet.


Their responsibilities are as follows:

a. Designing, coding & modifying the website

b. Make the website user-friendly

c. Companies hire candidates having prior knowledge of JavaScript, JQuery, HTML, CSS and web programming.


5. PPC and SEM professionals


They are called the lead generator. The sometimes useful and sometimes irritating ads that we mentioned above are created by these people. They generate a lot of leads for the company. They are in huge demand.


As PPC/SEM expert you are supposed to manage:

a. PPC keywords

b. Split ad groups

c. refine landing page

d. generate reports

e. provide suggestions for ad copies and graphics


6. Digital Marketing Head/Manager


You can say that this is one of the highest paying position in the field of Digital Marketing. To attain this position one must at least have 5-7 years of experience in Digital Marketing.


As a Digital Marketing Manager/ Director/ Head you have to look after:

a. Look after overall marketing strategy.

b. Check weekly/monthly report and plan for upcoming campaigns.

c. Making improvements in the website and updating it regularly.


There are many other roles or designations in Digital Marketing that depend upon company and their requirements. Some of them are:

  • Analytics Manager

  • CRM Manager

  • Email Marketing Manager

  • E-Commerce Manager

  • Digital Agency Account Director


How can you start your career in Digital Marketing?

Starting a career in digital marketing doesn't require any special degree but yes it does requires proper skills and creative mind to think out of the box.

You have to understand a simple thing about digital marketing that it is all about interaction.

The more you can interact & engage your customers the more quickly you will climb high.

You have to keep your audience happy and provide them the right information so that they visit you again and even recommend their friends to visit you.

So, What are you waiting for?

Learn today in our Digital Marketing Agency.

The Sharp Brain offers you 200+ hours of full-time hands-on training on Digital Marketing.

We even provide free workshops to those who want to upgrade their skills. We cover all the aspects of digital marketing from scratch.

If you have any questions or doubts regarding Digital Marketing, do mention it in the comments box below.

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